BORN TO LOSE MFG was founded by me, Dalton Currie. Tattooing is my lifeblood. Since I was a child I've immersed myself in the Southern California music scene. The fusion of tattooing and music is my muse, inspiring me to birth a clothing brand that feels more authentic than the status quo. This brand is a reflection of my soul, a relentless mix of music and traditional tattoo art. This is Born To Lose.